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O-I’s Vortex® Bottle Named a 2010 Top 10 Package Design

Heralding the company’s Vortex bottle for Miller Lite as “a stunning example of O-I innovation,” the Glass Packaging Institute has named Owens-Illinois, Inc. (NYSE: OI) a 2010 Clear Choice Award winner. The award recognizes the Vortex bottle, one of the first innovations coming out of O-I’s newly established innovation practice, as one of the year’s top 10 package designs. Presented annually, the GPI awards celebrate the contribution glass packaging makes to the image, marketability, sustainability and success of food, beverage and cosmetic products.

The 12-ounce Vortex bottle, manufactured using O-I’s proprietary internal embossing technology, features specially designed grooves on the inside of the bottle’s neck. MillerCoors owns exclusive rights to the Vortex pattern in North America for its Miller Lite brand.

“The early payoff has been great – the sales trend for Miller Lite 12-ounce bottles has improved five percentage points since we launched the Vortex Bottle,” said Pat Moertl, Miller Lite brand director. “Retailers see how the Vortex Bottle differentiates Miller Lite from the competition, and consumers have been attracted to the bottle’s unique design, surprised to see something different in a glass beer bottle.”

Vortex is just one example of how O-I – the world’s largest glass container maker – is blending the art of package design and the science of glass to create innovative new packaging options that attract consumers and deliver results for customers. O-I has a variety of internally embossed stock patterns available, and the company can create custom packaging designs to suit any beer, wine, spirits, non-alcoholic beverage or food brand.

“It’s rewarding to see this bottle embraced by consumers and the industry. The consumer response to Miller Lite in the Vortex bottle demonstrates the impact packaging can have on sales performance,” said Scott M. Magnus, beer marketing manager at O-I. “And, the prestigious GPI award underscores the Vortex bottle’s innovative design as a true marketplace differentiator that sets this bottle apart from the standard glass beer bottle.”

The Vortex bottle and other 2010 GPI award-winning products will be featured at The Showcase of Packaging Innovations at PACK EXPO International 2010, October 31 to November 3, at McCormick Place in Chicago.


About the Clear Choice Awards and Glass Packaging Institute
Since 1989, the Clear Choice Awards have honored consumer product goods manufacturers who expand the frontiers of glass packaging design by using glass containers in innovative ways. Sponsored by the GPI, it is the only awards program that recognizes the contribution glass packaging makes to the image and success of everyday products. GPI presents Clear Choice Awards to products that triumph in glass.

The GPI ( is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers unite to advocate industry standards, promote sound environmental policies and educate packaging professionals.

About O-I
Millions of times a day, O-I glass containers deliver many of the world's best-known consumer products to people all around the world. With the leading position in Europe, North America, Asia Pacific and Latin America, O-I manufactures consumer-preferred, 100 percent recyclable glass containers that enable superior taste, purity, visual appeal and value benefits for our customers’ products. Established in 1903, the company employs more than 24,000 people with 81 manufacturing facilities in 22 countries. In 2008, net sales were $7.9 billion. For more information, visit