Leading, and innovative glass manufacturer Beatson Clark, has been selected by leading drinks manufacturer Intercontinental Brands Ltd as it launches additional and exciting products to its iconic St Helier range.
Intercontinental Brands Ltd (ICB) successfully launched its distinctive St Helier Pear Cider drink in 2007 utilising 500ml and 1 litre beer bottles which were designed and manufactured by Beatson Clark. The amber glass containers were designed during a joint venture and benefitted from different closure systems – the traditional crown closure on the 500ml bottle and a re-sealing MCA2 for the one litre.
ICB is now launching two new varieties in the 500ml capacity – a cherry flavoured pear cider extending the popular fruit flavoured cider range and a pre-mixed lager shandy, aimed at adults who require drinks at the lower end of the abv spectrum. Also new to the market by ICB is Tesco’s pre-mixed cocktails in three flavours; Cococabana and Pineapple, Jeeves and Lemonade, and Savanna and Lemonade. This product will utilise the 1 litre version of the bottle and will be presented for sale fully sleeved.
“The increase in demand for unusual drinks does not seem to be diminishing, and, as a premier drinks manufacturer our packaging and branding is of high importance,” commented Mike Carthy, Operations Director at ICB. “Beatson Clark has once again delivered in terms of product innovation, production quality and delivery, ensuring their continued support of our core business requirements.”
ICB continue to develop quality premium alcoholic drinks in niche markets to fulfil customer demand.
Source: www.beatsonclark.co.uk
Comments
Post a Comment