It’s during times of recession that shoppers look to tighten their belts and consider spending money more carefully. A recent consumer research report from grocery analyst IGD concluded that more than half of shoppers (54%) go along with this theory. 5% predict they will be more frivolous and 39% say they won’t change at all.
So just how can brand owners reach out and touch the minds and hearts of consumers against a tide of low consumer confidence?
According to Research and Markets, effective packaging is the key to convincing consumers to put their hands in their pockets and go for quality. The report entitled “Paying More for Brands and Packaging in the 2009 Recession” outlines a number of important consumer attitudes towards packaging.
Predictions don’t always come to pass and companies can redirect trends by responding to consumer needs, but shoppers are saying that the tide of change is only just underway. It’s a challenge for the foot industry but also a big opportunity. The more value companies can add, the stronger the loyalty will be.”
Multi-page innovators Fix-a-Form International/ Denny Bros has many years of experience in working with brand owners, manufacturers and agencies on promotional campaigns.
Sales and Marketing Director of Denny Bros Stephen Jarrold added; “A strong message behind a campaign is vitally important but the way that message is presented is equally important. On-pack space for providing such messages is typically rather limited. Additional pages via Fix-a-Form labels provide almost unlimited space to include that all important message to attract the consumer to buy your products. Whether you are running a money-off promotion, want to add unique SMS codes for a prize draw or a cross-promotional message, Fix-a-Form can provide the answer.”
Find out how Fix-a-Form multi-page labels can help your brand benefit by contacting us today: enquiries@fix-a-form.com www.fix-a-form.com
So just how can brand owners reach out and touch the minds and hearts of consumers against a tide of low consumer confidence?
According to Research and Markets, effective packaging is the key to convincing consumers to put their hands in their pockets and go for quality. The report entitled “Paying More for Brands and Packaging in the 2009 Recession” outlines a number of important consumer attitudes towards packaging.
- Consumer brands that are consumer responsive, even if a little more expensive, are seen as rewarding to the consumer
- Packaging that is environmentally friendly and offers the three eco-R’s, Reusable, Refillable and Recyclable make shoppers feel they are doing the right thing
- Higher income consumers placed most value on less packaging
Predictions don’t always come to pass and companies can redirect trends by responding to consumer needs, but shoppers are saying that the tide of change is only just underway. It’s a challenge for the foot industry but also a big opportunity. The more value companies can add, the stronger the loyalty will be.”
Multi-page innovators Fix-a-Form International/ Denny Bros has many years of experience in working with brand owners, manufacturers and agencies on promotional campaigns.
Sales and Marketing Director of Denny Bros Stephen Jarrold added; “A strong message behind a campaign is vitally important but the way that message is presented is equally important. On-pack space for providing such messages is typically rather limited. Additional pages via Fix-a-Form labels provide almost unlimited space to include that all important message to attract the consumer to buy your products. Whether you are running a money-off promotion, want to add unique SMS codes for a prize draw or a cross-promotional message, Fix-a-Form can provide the answer.”
Find out how Fix-a-Form multi-page labels can help your brand benefit by contacting us today: enquiries@fix-a-form.com www.fix-a-form.com
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