For many brand owners and manufacturers, conforming to consumer and legislative demand on packaging can present a major challenge. By combining a folded leaflet and an adhesive label, Fix-a-Form provides almost unlimited space for virtually any product or pack whilst occupying the space of your standard label.
Incorporating a multi-page label onto a product not only provides much needed additional space but can also help to enhance branding. This can be crucial particularly with consumer products such as beauty and cosmetics where purchasing decisions are frequently made based upon the aesthetics of the pack.
Essential Nails (UK) chose Fix-a-Form for their nail care treatment range. The 12 page laminated fold-out label contains user-instruction in several languages making it a one-pack solution for distribution to a variety of markets.
Fix-a-Form International’s Managing Director Andrew Denny commented: “There is certainly a growing trend for multi-lingual information on-pack and multi-page labels make it possible to fulfil this requirement without compromising the brand. We frequently supply labels for such applications with sometimes jut a few pages and up to as many as 48 pages - sometimes even more! Including multi-lingual labelling can enhance the appearance and effectiveness of your pack plus you can include a promotional or even a cross-promotional message. The added benefit of Fix-a-Form is that they can help to simplify procurement and dramatically reduce inventory.”
Supplied on-reel, Fix-a-Form labels may be applied directly onto the pack with the use of standard application equipment with little or no effect on production line speeds.
A range of backing materials and adhesives may be selected to suit the host-pack ensuring the information stays firmly on the pack until it reaches the end-user. More complex constructions can be included for
Pharmaceutical or agrochemical products including added value features such as over-coding, batch numbers, Braille and so on.
Sales and Marketing Director of Denny Bros Stephen Jarrold added; “A strong message behind a campaign is vitally important but the way that message is presented is equally important. On-pack space for providing such messages is typically rather limited. Additional pages via Fix-a-Form labels provide almost unlimited space to include that all important message to attract the consumer to buy your products. Whether you are running a money-off promotion, want to add unique SMS codes for a prize draw or a cross-promotional message, Fix-a-Form can provide the answer.”
Fix-a-Form International comprises a network of over 20 specialist licensees providing on-pack solutions to over 50 countries across the globe www.fix-a-form.com