FLEXcon Unveils Eco-Friendly Alternatives for In-Store Window and Floor Products

FLEXcon, a leading manufacturer of pressure-sensitive film solutions, recently introduced  “greener” alternatives for at-retail applications for windows and counter mats WINDOWdeco™ and indoor floor advertising FLEXmark® floor art™.  These products provide retailers, brand marketers, creative agencies and printers with advertising materials that stand out to target consumers, while supporting a commitment and responsibility to the environment.

FLEXcon’s newest products, FLEXmark® floor art™ 6673 (base film) sold as a system with approved overlaminate and FLEXmark® floor art™ OP6607 supports the same performance and applications as traditional vinyl options — FLEXmark® floor art™ 4652 (standard white vinyl) and FLEXmark® OV6602 (clear gloss overlaminate). These new “greener” products deliver comparable adhesive performance, opacity, printability and aesthetic appeal. The “greener” non-vinyl system is designed exclusively for small-format indoor floor advertising and meets the industry standard for slip resistance based on ASTM D 2047.

For removable window and counter mat applications, WINDOWdeco™ 6270 (white), 6274 (primed white), 6272 (clear) and 6276 (primed clear) polyolefins offer performance and printability similar to vinyl. These products are an environmentally-friendly option for low-tack window graphics and signage used to capture the attention of shoppers in outdoor locations, retail destinations, point of purchase, tradeshows and events. Both WINDOWdeco™ and FLEXmark® floor art™ non-vinyl “greener” products are phthalate free and are produced with less solvent providing a smaller carbon footprint.

“We are seeing a growing need for our advertising materials that have less impact on the environment while offering the similar performance to vinyl,” said Jodi Sawyer, Product Branding Product Manager at FLEXcon. “By expanding these performance-leading product lines with “greener” alternatives, printers now have an expanded portfolio of solutions to offer clients. With the increasing use of “greener” methods like UV printing, this opens up the opportunity to provide a more environmentally friendly total solution for their clients.”

For more information on the “greener” alternatives of FLEXmark® floor art™ and WINDOWdeco™, please contact FLEXcon’s Product Branding Business Team at (508) 885-8370 or visit www.flexcon.com.

About FLEXcon

FLEXcon is an ISO 9001:2008 worldwide manufacturer of pressure-sensitive films and adhesives for applications including indoor and outdoor advertising, bonding/mounting, and product identification, safety, hazard, bar-coded, and primary labels. The company’s Value-Better-Supreme (VBS) product offering is the most extensive standard product offering in the pressure-sensitive film industry. FLEXcon is also a leader in developing custom solutions to meet unique converting or application needs. FLEXcon’s mission is to provide its customers the highest quality products with exceptional service. The company is headquartered in Spencer, Massachusetts, and has operations throughout North America and Europe, with distribution worldwide. For more information on FLEXcon, visit www.FLEXcon.com.