Morrison's Shampoos a Clear Winner

Printed in 5 colours on a state of the art wide web UV flexo press, the labels for Morrison's own brand shampoos are clearly outstanding.

Using high opacity inks on a clear filmic facestock, the graphics achieve superb shelf standout.

Experience in converting clear filmic materials is essential for achieving the increasingly popular 'no label look' and Olympus Labels are renowned specialists in this label format.

Designers favour the "no label" look when they want the contents of pack to be clearly visible, however with strong product colours, the resolution of the graphics can often be compromised, particularly when using whites. A common solution to product "show through" is to use rotary screen printing, but origination costs can be costly. By using specially formulated inks and adopting multi-hits of white, high impact graphics can be successfully achieved using UV flexo and at much lower cost than screen printing.

Source: www.olympuslabels.co.uk