Leading Edge Labels & packaging has produced a dry peel label for Innocent Drinks France which will feature on 300,000 cartons of Innocent smoothies from 1st January 2011.
The on pack promotion offers consumers the chance to claim a free 750ml carton of their favourite Innocent smoothies upto the value of €2.99.
Each dry peel label includes a unique reference code incorporated onto the base, which consumers enter at: www.innocent.fr – this is used to validate their claim; a link is then emailed allowing consumers to download & print a voucher for their free carton of smoothie.
Produced through Leading Edge’s specialist Promotional Division, the dry peel label was managed, printed (including unique numbering) & delivered within a short lead-time to allow for application to packs in the UK prior to shipping to French point of sale.
Source: http://labelandpackaging.co.uk
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