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Kodak demonstrates how to use technology to build business with its KODAK FLEXCEL NX Digital Flexographic System

Kodak will attend Packaging Innovations 2011 at the NEC Birmingham on 16th and 17th February.  On stand H50, the company will show packaging owners, marketeers and designers how they can change the way they bring brands to market.  Demonstrating its KODAK FLEXCEL NX Digital Flexographic System technology, the company will offer customers advice on how to develop business through innovation.

Reproflex 3 Ltd, a Kodak customer, and National Flexibles will also have stands at the show demonstrating creative samples of flexible packaging produced using  the FLEXCEL NX System.

Jonathan Moore, Kodak Packaging Sales Director for the UK and Nordic regions explains, “Kodak is asking the packaging owner to take a fresh look at how they bring their brand to market.  KODAK FLEXCEL NX System technology is revolutionary, award winning and ground breaking in the printing industry, but what it can do for sales and profitability really steals the show. Increasing shelf impact, adding depth of colour and improving clarity of print can help put the brand in pride of place and make it stand out from the crowd. We will give brand owners and designers a fresh look at the high standards of quality imaging on multiple substrates that can be achieved with Kodak’s technology.”

One-to-One Reproduction

The KODAK FLEXCEL NX System is a flexographic system that enables true one-to-one reproduction of the image from file to plate, resulting in levels of print quality that you would normally expect from gravure, offset or digital printing. The flat-top dots deliver wide impression latitude, fast set-ups and long plate life. As a result users find that make-ready wastage costs can decline by 25% and their plates are capable of run lengths two to four times greater than traditional digital plates.

High Resolution Imaging

The KODAK FLEXCEL NX Imager uses SQUARESPOT Imaging Technology, giving an effective resolution of 10,000dpi to enable printing of dots as small as 10 microns.  This allows subtle highlights details, vignettes and fade to zero and the use of all available grey levels. Because of the one-to-one reproduction and the flat-top dots none of the detail is lost from the beginning to the end of the print run. When combined, KODAK SQUARESPOT Imaging Technology, the Thermal Imaging Layer (TIL) and the process of exposure in the absence of oxygen mean that the image in the digital file is faithfully reproduced pixel for pixel, bringing total predictability to the process.

In those print applications where ink transfer is a problem, a significant boost can be achieved through the use of KODAK DIGICAP NX Screening, which applies a micro fine texturization pattern to the printing surface of the FLEXCEL NX Plate, disrupting surface tension and allowing higher levels of ink to pass to the substrate, increasing ink densities in the final job.

Award winning Technology

Kodak won the 2010 InterTech Technology Award from the Printing Industries of America - the highest honour for innovation in the graphic communications industry - for KODAK DIGICAP NX Screening, which is used with the KODAK FLEXCEL NX Digital Flexographic System to improve ink transfer efficiency during flexographic printing, especially when printing on films.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

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