SLEEVE LABELS: THE ANNUAL GLOBAL UPDATE

Wednesday, March 2, 2011

The program for the International Sleeve Label Conference, hosted by AWA Conferences & Events, has now been published, and features a broad speaker platform, a tabletop exhibition, a pre-conference workshop on heat shrink sleeve labels (complimentary for brand owners), and sponsor companies from different sectors of the industry. This established annual forum for all concerned in the manufacture and use of sleeve labels takes place at the Okura Hotel in Amsterdam, The Netherlands, on April 13 and 14. The workshop will be held from 9am to 11.30am on Wednesday April 13, prior to the conference opening at 12 noon, and the day will close with a cocktail reception and networking. The event will resume the following day at 8.45am, and will conclude at 4pm.

A full conference program

The conference agenda will explore both opportunities and issues in the different segments of the sleeve label industry: shrink sleeves, stretch sleeves, MDO and ROSO sleeves. Expert industry presentations, a panel discussion, and exclusive AWA market data, provide the core of the formal program, and will deliver a comprehensive overview of the current market environment, growth and business development prospects, industry trends, and technology innovation.

The conference program includes industry professionals divided over five sessions. Dr William Llewellyn, VP and Senior Consultant, AWA Alexander Watson Associates; Matt Dudas, Global Market Development Manager -- Embrace Resins, Eastman Chemical; Seamus Lafferty, Vice President, Sales and Marketing, Accraply Inc; and Gary Gates, CEO, Gates Packaging Consulting Services.

A sustainability session will feature Amanda Jones, International and UK Sales Manager, Paragon Inks International; An Vossen, Head of the Working Group on Bottle Recycling, Plarebel; and Mark Shayler, Director, The Tickety Boo Company.

A session focusing on print and converting will hear presentations from Kris van Bael, Product Manager, 3D and Visualization, EskoArtwork, and Gerard Geurts, Global Industrial Media Manager, Hewlett Packard.

Materials will be discussed in detail by Niklas Olsson, Global Brand Manager, Flint Group Narrow Web; Hermann Wienkenhoever, Director, Marketing/Sales, Advanced Packaging Films; Timothy Richards, Sales & Marketing Manager, Bilcare Research; Udo Wuesthoff, Sales Director, Labelling Technology, Klöckner Pentaplast; Raffaele Pace, Labelling Product Manager, and Paolo Superchi, Labelling General Manager, Sidel; and Ronny Ben-Shushan, Head of R&D, Flexible Packaging Division, Polysack Plastic Industries.

The formal program concludes with a special session devoted to alternative technologies to sleeving, featuring both presentations and a panel discussion on the available alternative options: pressure-sensitive labels and in-mold labelling. Presenters include Will Schretzman, VP of Packaging, Verst Group Logistics and Andre Soterio, Product Manager, Yupo Europe GmbH.

The conference is supported by Platinum Sponsors Accraply, Paragon Inks and Sidel, and Gold Sponsors Bilcare Research, Bonset America Corporation, Eastman Chemical, Flint Group Narrow Web, Sacmi and Verst Group Logistics. The program is detailed on the AWA website, www.awa-bv.com , where it is also possible to register online.

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