The Spanish Mahou – San Miguel Group is taking its flagship brand Mahou Cinco Estrellas to a new level by going ‘Super Premium’.
First launched in 1969, the shiny golden Mahou Cinco Estrellas lager has a distinctive flavor, made with the best varieties of hops and brewer’s yeast. This well-established brand now has an elite variant, exclusively available for on-trade sale.
Having worked together on numerous projects, Spear was more than happy to assist Mahou – San Miguel with the latest extension to their portfolio. The labels are printed with the characteristic Mahou red and gold ink, as well as gold hot foil to establish the traditional look and brand recognition.
However, the label takes a modern twist not only by using clear pressure- sensitive material, but also incorporating a frosted Mahou ‘M’ and five stars which stand boldly in contrast to the brown glass bottle.
Wah Lo, Spear’s Technical Services Manager, explains how Spear accomplished the look:
“This premium extension of the popular Mahou Cinco Estrellas required a sophisticated appearance, while preserving the familiar Mahou branding. We used a bright gold foil to achieve a glossy, premium look, but complimented this with a gold ink to maintain the elegancy of the brand. We then accentuated the brand’s emblem by adding a frosting using a specially blended, matte white flexo ink.”
Source: www.spear.com
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