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Beverage Innovation Award Win

Innovator in shrink sleeves Chadwicks and customer All Day Energy Ltd are celebrating after receiving a prestigious award for the iShot energy range.

ishot skinny

All Day Energy Ltd received the top prize for the Best Functional Drinks Label award for its new ‘iShot Potions 4 Life’ range at the Beverage Innovation Functional Drinks Awards 2011.
iShot also received an award in the ‘Best Shot’ category.

The Beverage Innovation Functional Drinks Awards is the only global event that celebrates functional excellence in the beverage market and received over 150 entries from around the world. The awards were held at the Ronald Reagan Building and International Trade Centre, Washington DC on 30th March 2011.

Chadwicks, leader in shrink sleeves, was the creator of the decorative sleeve labels for iShot, using a special clear surface matt lacquer over black and white inks to give them a premium look and tactile feel.

All Day Energy Ltd also made use of Chadwicks’ pioneering 3D proofing software called ‘Quadraxis’, a programme designed to facilitate the mock-up stages of development alongside the originations support and project management services offered by the flexible packaging producer.

Richard Cutworth, business development manager, at Chadwicks Sleeves said: “The energy drinks market is a dynamic one with many major players fighting to be the best. That’s why it is important to set iShot apart from its rivals by creating a striking sleeve that would make it stand out from the crowd.

“We strive not only to provide our customers with quality, leading packaging solutions, but to also offer unrivalled customer service, for which we have become renowned in our industry.”
iShot Potions 4 Life were launched in early 2011 and are available as 60ml bottles in four varieties including: iShot Skinny; iShot All Night Love Potion; iShot All Day Decaff and iShot Original.

Vanessa Uysal, who is responsible for the iShot packaging designs, said: “This is another great achievement and recognition for everybody at All Day Energy Ltd and we are honoured to be recognised by such a prestigious global awards event for functional drinks. iShot has already been reviewed as the best tasting energy shot by various independent review sites and publications, so this is a great accomplishment for us as we move into new markets.

“Chadwicks has been indispensable since we launched the range and it continues to provide us with unrivalled customer support, advice, expertise and quality packaging products that position our brand well ahead of its competitors."