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New bottle shapes for Jelen Pivo

Jelen Pivo is the most important local brand of Apatinska Brewery from Serbia (a member of StarBev Group). CARTILS was asked to develop a new, proprietory, modern bottle shape for the 0.33 and 0.5 L glass bottle. The new bottles had to be innovative, but at the same time fit the traditional personality of the brand. The label design had recently been updated.

Jelen-Pivo

The new bottle shape shows a different solution for the on trade bottle than for the off trade bottle. This 0.33L, which functions as the brand’s image carrier, was given a wide neck to enable the use of branding exclusively on the neck. This made it possible to create a sensational embossing on the body of the bottle, which is a double faced Jelen deer icon. The 0.5L bottle required more shelf impact and therefore carries a body label, which has a new, more refined and outstanding die-cut shape. This bottle also has the large deer embossing, which can be found on the rear of the bottle. On both bottles, the shoulder is decorated with a small head of the deer.

The new Jelen brand presentation has been successfully launched on the 14th of March and further underlines the brand’s market leadership

Source: www.cartils.com

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