New package boasts exceptional consumer appeal, cost and environmental advantages compared to other aseptic bottles
Tetra Pak today launches the Tetra Evero Aseptic 1 litre, the first aseptic carton bottle for milk. Employing market driven insight and breakthrough engineering techniques, Tetra Evero Aseptic for white milk combines the easy handling and pouring of a bottle with the environmental and cost advantages of a carton.
“Tetra Evero Aseptic is a new carton shape that delivers ease of use, high impact branding and cost effectiveness,” said Charles Brand, Tetra Pak Vice President of Marketing and Product Management. “This is a unique packaging concept that brings benefits to producers, retailers and consumers.
” Tetra Evero Aseptic is initially aimed at the ambient white milk market, including non-oxygen sensitive milk enriched with calcium, proteins, fibres (inulin), vitamins A and D and some minerals. This will soon expand to cover a wide range of beverages, including flavoured milk, cream and oxygen sensitive milk, such as Omega 3, Iron, Zinc, and Vitamin C.
“For our most strategic project, we knew we had to have Tetra Evero Aseptic,” said Pedro Astals, President and CEO of Corporación Alimentaria Peñasanta (CAPSA), Spain’s largest dairy. He explained that CAPSA chose the Tetra Evero Aseptic for its move into the value-added ambient dairy segment.
“This package expresses evolution, a very advanced step in comparison with today’s packages. Tetra Evero Aseptic is the perfect match of a high value-added product with a highly developed package. To me this is doubtlessly a winner,” said Astals.
Another European dairy, Weihenstephan, one of Germany’s largest traditional dairies, plans to introduce the Tetra Evero Aseptic from the end of May 2011 to a select number of retail outlets in its first market test of the package.
Among the new packaging solution’s key attributes are:
Functionality: Tetra Evero Aseptic brings convenience and added confidence to consumers with the world’s first one step opening with a two step safety feature. An ergonomic cylindrical shape with flat side panels means it’s easier for big and small hands to hold. The shape also provides the ideal angle for better pouring than other bottles, according to independent consumer research conducted in several European markets.
The new carton bottle grabs attention, providing maximum branding impact, with printing possible across the whole surface of the package. There are two distribution solutions for Tetra Evero Aseptic - an open cardboard tray and film-shrink with a handle.
And of course, Tetra Pak Evero Aseptic is the carton bottle that keeps milk for up to six months.
Customer system cost: The Tetra Pak® A6 iLine™ for Tetra Evero Aseptic brings dairy producers a cost effective and efficient packaging solution for ambient white milk in a bottle. In fact, Tetra Pak A6 iLine, with a capacity of 10,000 packs/hour, takes up to 50 per cent less space and requires 30 per cent less investment than other aseptic bottling lines. It also offers 25 per cent lower operating costs and requires half the electricity consumption than other aseptic bottling lines.
Environment: The Tetra Evero Aseptic combines the easy handling and pouring of a bottle with the environmental advantages of a carton. It is recyclable andmade from FSC™-certified renewable paperboard.
Innovative technologies: Innovative technologies combined with market insight and processes have driven the creation of this pioneering packaging system. The Tetra Evero Aseptic and the Tetra Pak A6 iLine are covered by 14 design and application patents, with advances that include an industry-first ‘gas phase’ sterilisation technique and advanced injection moulding technologies to fuse the top, carton sleeve and capped neck into a ready-to-fill package.
Said Michael Grosse, Tetra Pak Executive Vice President, Development and Engineering: “Tetra Pak has committed its industry leading engineering resources and market insight to develop Tetra Evero Aseptic and the Tetra Pak A6 iLine. It has led to a unique packaging solution that delivers value to our customers and the consumers that buy their products – with functionality, cost and environmental performance never before seen in a bottle form.”
The Tetra Pak A6 iLine will first be available in Europe and South America.