Based on a creative pitch SABMiller/Royal Grolsch has decided to select CARTILS as their design partner for both Grolsch International and Grolsch the Netherlands. The selection process included several other international design agencies.
CARTILS was favored based on its capabilities of translating a brand strategy into a coherent design strategy and the resulting strong creative solutions for the iconic Grolsch brand. The new design concept will be implemented in all markets worldwide and will include new primary and secondary packaging as well as a visual identity which will form the fundament for the brand’s look and feel.
The brand design agency is honored to support Grolsch, a brand whose current iconic brand logo was developed by CARTILS more than a decade ago. SABMiller/Royal Grolsch and CARTILS are confident in reinforcing Grolsch as a true global brand.