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Tropicana bravely risks new attempt at a make over

Tropicana, the company that underwent the most disastrous packaging change so far this century, has risked another make over, this time for its brand Trop50.

 

tropicana

The effort involves a sleek new look with a clear, curved bottle featuring pressure sensitive labels from Spear. Tropicana executives will be hoping that it will not be the multi million euro flop that occurred in 2009.


Trop50 boasts a variety of Juices offering 50 percent less sugar and calories. The brand uses Stevia, a natural sweetener making it a 100% natural product, something brand developers were keen to showcase. They achieved this with a clear, PET bottle revealing the product’s pure colours and flavours. The striking package required an equally attractive label which Spear were delighted to provide.


This complex branding vision was successfully achieved utilizing the SpearSystem™ approach, a client focused project management program providing solutions for all aspects of the label’s development. The result: a distinctive, curvaceous label that follows the contour of the bottle, featuring bold colours to compliment the natural tones of the fruit juice.


Trop50 is the juice industry’s most successful launch in the past 5 years and following the new-look 59oz bottles, a 12 oz package was launched last month in the USA. The single service variant exhibits the same transparent PET container and vibrant labels by Spear.

 

Source: www.ceepackaging.com

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