ARMetallizing launches new, three-pronged business structure as response to successes in development

Wednesday, July 6, 2011

ARMetallizing launched today a new, differentiated approach for the markets it serves, to better channel the rapidly growing new businesses it has developed. After the successful integration of Alupa and Rotoflex, and building on the combined technology platform, ARMetallizing believes that approaching three distinguished segments of customers, will further enhance speed of technological development, customer service and supplier partnerships.



Firstly, the traditional core market of ARMetallizing, wet glue labels, continues to propel the company forward with a structural underlying growth of demand. Obviously, ARMetallizing remains determined to continue to play its leadership role in this sector and to spearhead technological evolutions. With the activities in self-adhesives and in-mould, these activities will be grouped under “Metallized Labels”.


Metallized labels_ ~12x15 cm_150dpi_RGB


Secondly, the new developed products for packaging received an instantaneous interest of leading CPG companies who are determined to reduce the ecological footprint of their packaging materials. The products, resulted from ARMetallizing’s research and development efforts of the last year, are grouped under “Sustainable Packaging”, to illustrate their environmental advantages vis-à-vis substitutes such as film and aluminium foil. The new products can provide the necessary barrier properties to increase shelve life and minimize food waste.


Sustainable packaging_~12x15cm_150dpi_RGB



Lastly, ARMetallizing was able to valorise its research on functionalities of its coating and metalizing know-how into a portfolio of solutions, which bring forward unique functional properties. These – mostly bespoke – activities are grouped under “Scientific Solutions” and find great acclaim in the health care, construction, automotive and other markets.


Scientific solutions_~12x15cm_150dpi_RGB



ARMetallizing trusts that the differentiated approach will accelerate the broadening of its portfolio and markets, whilst giving each of its customers the cutting-edge technological advantage it is reputed for.


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