It is not just expertise in labels that Kodak will be showcasing at Labelexpo Europe 2011. Spanning two stand spaces (Hall 9 Stand 9F70), visitors will be able to see the company's entire range of solutions for the packaging world with a focus on the highly interdependent relationships between packaging production and the brand owner.
“'What can your products do for my business?' is a question we are often asked and it is something that we set out to answer on our stand,” said David Croft, Packaging Segment manager for Kodak in Europe. “Of course the answer lies in who asks the question. A production manager wants to know about efficiency savings, time to colour, dot size, smoothness of vignettes and ink lay down whereas a brand manager is really interested in shelf impact, creative opportunities and consistency of his image – the Kodak portfolio provides solutions and answers to each of these customers and many in between.”
A broad product portfolio on display at Labelexpo
For the production based customers Kodak will demonstrate a range of technologies to maximise their quality and efficiency.
- KODAK FLEXCEL NX Plate system - This award winning flexographic plate system delivers real advantages to the production of labels - achieving levels of print quality normally expected from gravure, offset or digital printing.
- KODAK FLEXCEL Direct System - A technology demonstration is set up at the booth. The versatile solution simplifies the plate making process, eliminates the variability associated with the traditional flexographic processes, removes the need for chemical processing and is perfect for in the round applications.
- Kodak’s Letterpress and Analogue plates - Increasing the range of label and decoration applications, KODAK Plates are designed to work in existing analogue operations, allowing Kodak to truly deliver its technology solutions to all sectors of the industry.
- KODAK Workflow Solutions - Featuring KODAK PRINERGY POWERPACK Workflow System and its Packaging Layout Automation Software which automates the time-intensive task of object layout, eliminating manual steps and reducing operator errors.
- KODAK INSITE Prepress Portal System - Kodak will demonstrate its provision of secure web access for remote job submission, progress tracking and approval, automating some of the most critical time consuming workflow steps.
- For Brand based customers Kodak will feature technologies and services that add value to their business.
- KODAK DESIGN2LAUNCH Solutions - For brand owners, particularly those developing out of retail roots with own-label products, the KODAK DESIGN2LAUNCH System is key to improving efficiency and reducing costs. It is an end-to-end digital workflow for marketing and creative teams that organises assets across brands, departments and suppliers and enhances speed, visibility, and collaboration in a single streamlined, centralized marketing workflow.
- Kodak’s Brand Protection Solutions - A key area of labels is protecting the brand they represent. Kodak offers a suite of products to protect, track and secure high value products in the field. This sensitive area, is a growing business for Kodak. With overt, covert and ultra-covert technology, no other company is better placed to protect products, however much you want people to know. Or not.
Expert support and guidance to help visitors make the right move
To aid customers in making the right decision Kodak has a team of experts to apply process and knowledge to customer situations and create bespoke solutions. KODAK MARKETMOVER Business Advantage Solutions gives brand owners and production organizations access to an array of knowledge including management consultants, solution architects, developers, and engineers. These teams analyze all aspects of the business and apply industry best practices to tailor an approach for each customer’s unique situation and needs, eliminating inefficiencies with custom solutions while promoting business-wide interconnectivity and streamlined production workflow.
Sharing the Knowledge
All these topics and more will be the addressed on the booth by industry speakers and presentations that will inspire a creative approach, answer burning technical questions or simply promote a healthy debate. Key issues will be discussed in an open forum while members of Kodak’s team will expand on technology and applications to deepen product understanding. Debates will be recorded and added to Kodak’s social media sites and Kodak’s bloggers and tweeters will ensure up to the moment updates are available.
Finally, giving visitors an idea of what can be achieved using Kodak’s extensive portfolio, there will be an array of live customer work. “We promise not to talk about the how and why of production, but we'll focus on how we can offer real, demonstrable added value to what our partners sell and how we really can do more with packaging.", adds Croft.
Journalists are invited to a press gathering at the Kodak Booth 9F46 on 28 September at 16:15. Kodak experts will present the demonstrated Kodak solutions, followed by a drink and snack.
About Kodak
As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.
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