ProLiner PP30: French label printer Aset-Bidoit toasts the latest-generation liner

Thursday, July 21, 2011

With an innovative outlook and respect for the environment, French label printer Aset-Bidoit is on the same wavelength as UPM Raflatac with ProLiner PP30. According to General Manager Eric Groshens, “It seemed an obvious thing for us to do: to innovate and come up with solutions that better responded to our clients’ productivity requirements.”

Profitable, recyclable and recommended

In addition to the productivity gains for printers and packers using a thinner labelstock – like more labels per roll, fewer roll changes and higher speeds – ProLiner PP 30 offers an environmentally sound alternative to siliconized glassine.


Says Marketing Manager at Aset-Bidoit, Christelle Dubois: “Nowadays our customers pay to dispose of their traditional backing material, but with ProLiner PP30 they can make good use of it. We believe in the value it adds for our customers – we started recommending it to them last year.”


Rather than paying for landfill, UPM Raflatac’s RafCycle® program allows customers to claim cash back on used liner. Through RafCycle, returned

PP liner can be given a new life – recycled into UPM ProFi® products like outdoor decking.

Top efficiency from press investments

In 2010, Aset-Bidoit achieved a consolidated turnover of EUR 21.3 million with 112 employees serving around a thousand customers in the wine and spirit sectors and the food and beverage industries.

Aset-Bidoit has commissioned a new six-colour offset large-format press at its Cognac site. “The ProLiner PP30 rolls are especially well adapted to this type of large-format press because of the larger quantities of labels they produce,” points out Groshens. “More of our customers are adopting ProLiner PP30, and we expect this trend to snowball.”



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