Saturday, August 6, 2011

GlaxoSmithKline Consumer Healthcare’s Os-Cal calcium supplement in the USA has selected a fully-body shrink sleeve label from CCL Label that has enabled the brand to minimise its packaging by eliminating the need for a secondary carton and insert.



CCL’s UK-based sleeve manufacturer, CCL Decorative Sleeves, says this is a perfect example of how sleeve packaging can make an important contribution to meeting a brand’s sustainability objectives.  The all-over coverage enables full product information, legislative requirements and user instructions to be included without impinging on the graphics and overall appearance of the product on-shelf.  This can remove the need for a box or carton and at an instruction sheet while at the same time ensuring that the brand’s consumer appeal is not compromised.




Previously Os-Cal was packed in a high density polyethylene bottle in three sizes – 150, 250 and 400 cc - with a wraparound pressure-sensitive label.  The label has now been replaced with a full-body polystyrene label from CCL Label. On an annual basis, the new package design is said to save approximately 208 tons of paper, eliminate nearly 330,000 lb of CO2 emissions, and conserve about 2,052 million BTUs.



The full-body label has enabled GSK to fully utilise the bottle’s space for branding and data.  Several Os-Cal brand advantages are highlighted in the new label, while distinct colour coding distinguishes the four product varieties for easy identification by the consumer.In pre-production tests, consumers preferred the new package design 15:1, and early launch results showed a preference by retailers as well.



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