The companies EAE Ewert Ahrensburg Electronic GmbH, Ahrensburg and NELA Brüder Neumeister GmbH, Lahr, have signed a cooperation agreement for joint marketing of their press control systems for offset printing presses.
The goal of this agreement is a close cooperation between the two companies to market and distribute the color and cut off register control systems OPRC of NELA and the color density control system loop. of EAE.
With this step, both parties can now offer their customers the coordinated product of two world-renowned technology leaders, especially as the customer’ demands for these systems go hand in hand. "The shared slogan`The Quality Alliance´ reflects the mission as well as the requirements of both partners” said Guido Eckenwalder and Oemer Senguen, the two Sales Directors from NELA and EAE. Furthermore both companies are confident that there is the possibility of higher market penetration due to the shared use of existing distribution channels and the excellent reputation of both organizations.
Along with mutual sales support and product development, there will be a joint market presence in the form of advertisements and publications. At the IFRA Expo 2011 in Vienna joint marketing activities are planned as well.