RPC Llantrisant's develops bottle for Shaken Udder brand

Thursday, October 13, 2011

Fast-rising UK lifestyle milkshake brand Shaken Udder is seeing significant sales growth in a 330ml bottle from RPC Containers Llantrisant.

 

The standard PET bottles, with a shape resembling a traditional milk churn, are supplied with a 38mm three-start UCS neck.

 

Shaken Udder co-founders Jodie Farran and Andrew Howie met at agricultural university in 2003. Sharing a passion for delicious food and music festivals, they saw a gap in the market and launched 100 per cent natural Shaken Udder milkshakes in 2004.

 

 

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Initially, Shaken Udder had been buying small quantities of bottles from a distributor, but approached RPC Llantrisant after identifying a need to significantly increase volumes.

 

The two companies have worked closely together as the brand has grown, becoming a high-profile fixture on the shelves of leading supermarkets and with a travelling retail stand at some of the UK’s biggest music festivals.

 

Earlier this year, Shaken Udder underwent a branding and labelling redesign, giving its ‘funky cow’ icon increased prominence. So the bottle shape was crucial, as it allowed space for the logo to be displayed prominently.

 

Being a small, artisan brand, Jodie Farran says Shaken Udder needed to make an impact on the shelf.

She explains: "Aside from the natural ingredients and British milk that go into every shake, the funky cow really needed to stand out so finding the right packaging was absolutely key.

 

"We chose the bottles from RPC because they were really unique and allowed our logo to sit comfortably and make the maximum impact on the shelf. When you're a small producer competing against so many big brands it's essential you offer something different. I feel our packaging allows us to do just that.

 

"We also take our environmental impact very seriously, so choosing a bottle that could be recycled easily by the consumer was another key requirement.”

 

Volumes have steadily increased and the milkshakes are now available in four flavours – Chocolush, Top Banana, Vanillalicious and Strawberry Stash – from retailers including Tesco, Selfridges, Harrods, Waitrose and Sainsbury's.

 

Rob Hunt, RPC Llantrisant Sales Manager, confirms: "At RPC Llantrisant we have a proud history of being able to find the best solution for up-and-coming businesses. We’re delighted to be able to provide the right bottle for Shaken Udder as they continue to increase the awareness and availability of their brand.”

 

RPC Llantrisant produces a range of injection stretch moulded and extrusion blow moulded bottles and containers from 50ml to 2 litres for the lifestyle drinks, personal care, pharmaceutical, car care, veterinary and household chemicals markets. In addition to standard containers, in-house design facilities can create bespoke packs for specific customer requirements.

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