In an effort to cut down on workplace waste and costs, France-based Gobilab introduces The Gobi, a reusable water bottle made with Eastman Tritan™ copolyester. Tritan is a new-generation copolyester with a balance of properties that help extend product life, including lasting clarity and dishwasher durability. Tritan is also free of bisphenol A (BPA).
The Gobi holds 400 milliliters (13.5 ounces), or the equivalent of three disposable cups, and can replace hundreds of plastic cups per employee each year, saving on workplace waste and overhead costs. Recognizing employees in the European workplace throw away many disposable cups daily, Gobilab developed The Gobi.
“To ensure product sustainability, we analyzed the environmental impact of every stage of the development process prior to introducing The Gobi made with Eastman Tritan™ copolyester,” said Florence Baitinger, one of three Gobilab creators. “Eastman helped facilitate this process by providing data and test results regarding the life-cycle assessment of Tritan. Overall, Eastman proved to offer the best option for product safety, sustainability and performance.”
BPA-free Eastman Tritan™ copolyester was selected for The Gobi because it met all the design needs related to clarity, toughness and dishwasher durability. In addition, Gobilab valued that Tritan is odor- and stain-resistant, so The Gobi will maintain its aesthetic appeal over time.
“We were interested in creating an appealing, sustainable solution,” Baitinger said. “We found that existing reusable water bottles looked too sporty for everyday, indoor use. We decided to design something more appropriate for the office. The result is a luxurious, personalizable water bottle employees can use safely, over and over again.”
The Gobi also features a pink, green or blue base made with thermoplastic polyurethane that can be customized by inserting an image, photo or message. When the bottle is filled, the liquid magnifies the image, photo or message. The personalization allows users to differentiate The Gobi with company or school colors. The sturdy base also lets employees take The Gobi to meetings without the risk of tipping and spilling.
For more information about Gobilab, visit www.gobilab.com.
About Eastman Chemical Company
Eastman’s chemicals, fibers and plastics are used as key ingredients in products that people use every day. Approximately 10,000 Eastman employees around the world blend technical expertise and innovation to deliver practical solutions. The company is committed to finding sustainable business opportunities within the diverse markets and geographies it serves. A global company headquartered in Kingsport, Tenn., USA, Eastman had 2010 sales of $5.8 billion.
For more information, visit www.eastman.com.
Founded in June 2010, Gobilab is an independent business run by three partners who work with strategy, corporate social responsibility and websites. Gobilab’s goal is to raise societal awareness of environmental issues by offering innovative alternatives to products and services that have a great impact on the environment.
For more information, visit www.gobilab.com.