Last week AC Labels played support to the UK band Coldplay on their Mylo Xyloto World Tour. “Yes, you heard correctly!” said Peter Hartshorn, General Manager at AC Labels “Although we do have some members of staff who can belt out a good tune on the karaoke, thankfully we were not actually on stage performing”.
The support was in the form of unique promotional labels that were enclosed within a specially interactive LED light wristband, the brainchild of the UK marketing strategies company RB Concepts.
“We were approached by RB Concepts as they knew of our expertise in large print runs of variable data barcode labelling” said Jason Woodhouse, Business Development Manager. “The job needed to be turned around very quickly to meet their tight manufacturing deadline ahead of the Glasgow Arena Concert, a task we achieved within 36 hours, we are very proud to be working with such an innovative company as RB Concepts.”
AC Labels experience with data management enabled RB Concepts to generate unique promotional codes which fans are able to input giving them direct access to Coldplay’s interactive promotions; the new technology aims to increase audience participation at live events.
Clive Banks of RB Concepts commented “The big thing is audience participation and this means bands can relate more to the audience, it means there is a lot more audience participation, as opposed to it being static”. Coldplay were so impressed with the wristbands they bought part of the company. RB Concepts have high hopes for the technology in the future and may even be used at the Olympics.
Mr Banks Added. “AC Labels did a great job turning around the unique promotional code labels for the Coldplay Glowbands so quickly. They have been a big success”. The fantastic impact they created can be seen on the videos at Glowbands or ColdPlay Glowbands
Further information available at www.mercianlabels.com