As one of the UK’s leading manufacturers of fishing hooks and lures since the late 1800′s, Partridge of Redditch has an outstanding portfolio of innovative products. When the need arose to update current product packaging, Partridge of Redditch naturally looked to Etiquette – the independent experts in labels and labelling – to provide a solution.
Products were being packed into small plastic bags with “euro slots” to enable hanging display but the adhesive labels being used to promote the hooks and lures within the bags were proving to be ineffective from a sales perspective and were in fact making it difficult for customers to view the product on offer. After a consultation with Alan Minson of the Etiquette Sales Development team, Partridge of Redditch were provided with a labelling solution that would display their products effectively at the same time as reducing their packaging costs.
Etiquette’s label printing division produced an attractive 3-colour printed label on thermal transfer board material with a perforation at required intervals. This allowed operators at Partridge of Redditch to utilise the Etiquette TTP-245C Printer to overprint variable and descriptive information onto the pre-printed card. The card is then folded at the perforation and inserted into the euro bag. This preferred means of display has meant an increase in sales for Partridge of Redditch and the company has since invested in a larger printer from the Etiquette range in order to cope with demand. The Etiquette TTP-246M Plus Printer is fitted with a cutter that automatically and accurately cuts the card to the required size and its speed of print has led to increased production output and a marked increase in sales.