On September 1, 2011, Schreiner Group opened a new trading company in Shanghai. The business activities of Schreiner Group (Shanghai) Co., Ltd. are focused on the automotive, electronics and solar industries. The subsidiary in China marks another important step in the internationalization strategy of the medium-sized family-owned company.
“Through the new trading company in Shanghai we assure proximity to our global customers. The Asian region naturally harbors huge growth potential as well,” says Roland Schreiner, Chief Operating Officer of Schreiner Group and responsible for Sales & Operations. In Shanghai, the company offers its wide product portfolio focused on marking solutions and functional films for engineering industries in line with its German location. The trading company’s qualified sales engineers are familiar with the requirements of the various sectors. Customers in China are now supplied directly from Shanghai which simplifies business transactions and assures short delivery times. The business organization is closely aligned to collaboration with the German location. A Chinese native speaker based in Oberschleissheim is in charge of internal coordination. The trading company can already take positive stock of business for the 1st quarter in China.