Pierini Partners designed a special edition for Brahma, enhancing the best aspects of the Argentinean Northeast.
With a high-impact graphic, in which a variety of emblematic figures are superimposed in a stylized way, the new piece designed by the prestigious Argentinean agency fosters the brand image and its bond with the consumers of the region.
In the layout, many figures can be recognized between the colourful curved and anti-curved lines, which show natural and architectonic beauties, and the joy and festivities of the people. In that way, there is a combination between a woman’s smile (kindness and warmness), a fish (fishing richness and entertaining activities), a toucan (as a symbol of
beautiful landscape and its singular and attractive fauna), and many more that this design encourages consumers to discover.
Adrián Pierini, the agency’s CEO commented on the new packaging: “This is, undoubtedly, one of the most innovative layouts we’ve made for a brand. The agreement from Brahma Marketing team about this design has been a great stimulus. It incites us to take new and
different creative directions, which obviously help to achieve the commercial aim, but also elevates packaging into a superior aesthetic field”.
For further information: www.pierinipartners.com