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Pierini Partners designed a special edition for Brahma

Pierini Partners designed a special edition for Brahma, enhancing the best aspects of the Argentinean Northeast.


With a high-impact graphic, in which a variety of emblematic figures are superimposed in a stylized way, the new piece designed by the prestigious Argentinean agency fosters the brand image and its bond with the consumers of the region.



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In the layout, many figures can be recognized between the colourful curved and anti-curved lines, which show natural and architectonic beauties, and the joy and festivities of the people. In that way, there is a combination between a woman’s smile (kindness and warmness), a fish (fishing richness and entertaining activities), a toucan (as a symbol of
beautiful landscape and its singular and attractive fauna), and many more that this design encourages consumers to discover.



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Adri├ín Pierini, the agency’s CEO commented on the new packaging: “This is, undoubtedly, one of the most innovative layouts we’ve made for a brand. The agreement from Brahma Marketing team about this design has been a great stimulus. It incites us to take new and
different creative directions, which obviously help to achieve the commercial aim, but also elevates packaging into a superior aesthetic field”.


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