Skanem Group partners with the Indian labeling company Interlabels in order to take part in a growing market in South Asia. Skanem is buying 51% of the shares in Interlabels. Owner and CEO of Skanem, Ole Rugland, says: ”India is a market with a great potential and rapid consumption growth. Through this partnership, we get access to this exciting market.”
The introduction into India represents a strategically important step forward for Skanem Group. This is Skanem’s first establishment in India, but Skanem already has one factory in Asia, which is located in Bangkok, Thailand. Skanem Bangkok opened its doors in 2007. Ole Rugland says: ”Interlabels is today a well run, profitable company. Our aim is to support this profitable growth. We therefore want to build on the existing management and staff on site.”
Ole Rugland further explains that during the process of finding a partner in India, the importance of the company culture was emphasized. He says: ”By partnering with a company that matches Skanem’s corporate culture, we will strengthen the Group’s overall vision and strategy. Interlabels is a professional company with great experience in handling demanding customers and complex orders. They also have competence and a solid knowledge base, which will be extremely useful for the cooperation in India, as well as for Skanem Group worldwide.”
An alliance ensuring continued focus on innovation and leadership.
Interlabels already has a leading position in India with 2 factories, as well as a factory in Nairobi, Kenya and a large customer reach. Managing Director for Interlabels, Bhavin Kothari, says: “We believe this alliance with a global leader like Skanem will help ensure a continual strong focus on innovations and leadership in the South Asian region.” Bhavin Kothari further explains the strong synergies between the two companies: “The product range and customer profiles of both companies are quite similar. We also believe that Skanem’s global presence and expertise combined with Interlabels local experience and coverage will make the venture a formidable force in the Indian label industry.”