Spear heading innovation in label design

Wednesday, February 15, 2012

In today’s economy we’re on a wave of consumer change. The modern consumer requires interactivity and connectivity; the brand must communicate. Spear create labels that will engage the consumer through innovative design and functionality, their “Toy BOX” is a treasure chest full of exciting innovations including everything from holographic material to talking labels.

 

Intelligent Labels
In a society where smart phones are prevalent and the consumer requires information at their fingertips, intelligent packaging has become a key trend. Spear is at the forefront, incorporating QR codes, augmented reality and talking labels into their Toy BOX, allowing the label to create an interactive experience between the consumer and the brand.


Interactivity is not only attainable via mobile technology, for example, Spear has created personalised labels for Bud Light allowing the consumer to write their own message onto the label.

Spear has also developed thermochromic labels for the likes of Carlsberg and Diageo which change colour in response to temperature variation and can reveal hidden graphics or messages.

 

Promotional Labels
The Toy BOX encompasses a range of Peel and Reveal labels, a dual layer label that features a peelable, re-sealable top. Combined with variable print, infinite individual numbering specific to each label can be included to allow for competitions and promotions.

 

Decorative Labels
The Spear Toy BOX identifies the latest innovative film, ink and application technologies to help customers create dynamic one-of-a-kind packaging.

 

Brands such as Miller, Desperados Red and Bombay Sapphire have teamed with Spear to create a label with a ‘feel’ to the image using a tactile varnish.

 

For that bar shelf stand out, Spear created a label which 'glows' when exposed to UV light for brands such as Grolsch and Bacardi Oakheart.

Other special materials and ink effects such as holographic foil, glitter and translucent inks can dramatically enhance shelf appeal and capture the consumer’s interest.

 

This is just a taster of what the Toy BOX has to offer and with innovation being a core company value at Spear there are more exciting new developments on the horizon for 2012.

Source: www.finat.com

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