Avery Dennison Introduces New Global MDO Digital Facestock to Its Expansive HP Indigo-Certified Label Portfolio

Avery Dennison Label and Packaging Materials has launched a new HP Indigo-certified digital print-ready version of its high-performance Global MDO film.

 

With the addition of this new facestock, Avery Dennison continues to expand its portfolio of HP Indigo-certified substrates. The broad and flexible portfolio is available in minimum order quantities.

Available in clear and white options, the new top-coated digital film laminate is part of Avery Dennison’s innovative machine direction orientated (MDO) film product line. The films feature a balance of properties that eliminate darts and wrinkles in high-speed dispensing environments and challenging packaging formats, ensuring greater shelf and brand appeal.

 

 

“The Global MDO digital facestock enables label and packaging brand owners to fully leverage their SKU strategies by taking advantage of the speed-to-market capabilities of HP Indigo digital printing. The expansive portfolio offers the ultimate flexibility in driving shelf impact with personalization and customization, late-stage differentiation and private label flexibility,” said David Collins, director, prime papers, Avery Dennison Labels and Packaging Materials.

Global MDO digital facestock offers:

· A digital top-coated product with excellent print quality and optimal ink adhesion.

· Enhanced productivity for label printers and brand owners looking for operational effectiveness. The exceptional strength of 50 Micron MDO film and 23-micron polyester liner virtually eliminates line shutdowns due to web breaks. Avery Dennison's new S7000 adhesive technology increases productivity with up to 50-percent lower ooze and elimination of adhesive contamination in critical processes. The complete construction is approximately 50-percent thinner than today's standard product of PE85 film on glassine liner, so Global MDO delivers almost twice as many labels per roll, thereby delivering overall better operational efficiency throughout the supply chain.

· Increased levels of sustainability. Based on findings of Avery Dennison™ Greenprint study, a product life cycle assessment methodology, Global MDO (due to lower material usage) produces 40-percent less solid waste, consumes 37-percent less energy and reduces greenhouse gas emissions by 10-percent compared to today’s standard products.

 

About Avery Dennison

Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more intelligent. The company is a global leader in pressure-sensitive technology and materials and retail branding and information solutions. A FORTUNE 500 company with sales of $6 billion from continuing operations in 2011, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.