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KODAK DESIGN2LAUNCH Solutions Named to Gartner’s Magic Quadrant for Marketing Resource Management for Gains in Innovation

KODAK DESIGN2LAUNCH Solutions, a brand asset management platform, earned inclusion in Gartner’s 2012 Magic Quadrant for Marketing Resource Management. Gartner analysts selected Kodak’s Web-based solution for its ease of use and power, enabling users to streamline approvals processes and production workflows for packaging and labeling.

“We’re honored to be part of the Magic Quadrant for Marketing Resource Management recommendation for the third consecutive year. The consistent recognition from Gartner highlights Kodak’s commitment to providing an all-in-one solution to meet brand asset management needs of brand owners, consumer packaged goods and pharmaceutical companies,” said Ron Malloy, Kodak’s Director of Strategy.

The Gartner Magic Quadrant for Marketing Resource Management selects vendors based on the performance of processes and capabilities that optimize internal and external marketing resources. Gartner cites DESIGN2LAUNCH Solutions for support of highly complex marketing and packaging workflows that include advanced reporting and integration with business intelligence systems. Analysts also noted its flexible deployment, which includes on-premises, hosted by Kodak or hosted by a third party.

DESIGN2LAUNCH Solutions are used by customers worldwide to increase efficiency and achieve consistency across brand-related activities such as marketing, global design, regulatory, legal and privacy. Customers work with Kodak to automate their workflows, secure digital assets and facilitate real-time collaboration for reviews and approvals. The Web-based solution allows enterprises to accelerate the development process of product packaging and marketing campaigns from initial creation to global translation, distribution and versioning.

Kodak is a global advisor and provider of integrated services to help companies transform and optimize their businesses. Through a network of service professionals in more than 120 countries, Kodak provides technical, professional, consulting and managed services to enable customers to focus on growing their businesses, maximizing productivity, and more effectively managing risks. All KODAK Products and Software are backed by KODAK Service and Support. To learn more, please visit

About Kodak

As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of images, information, and printing to enrich their lives.

In the graphic communications industry, Kodak serves customers in the printing, publishing, packaging and enterprise markets with intelligent solutions for competitive advantage and greater return on investment.

Kodak helps customers adapt, transform and grow their businesses. Through a comprehensive product and solutions portfolio that integrates revolutionary technologies, smart automation and specialized services, Kodak supplies customers operating in traditional, hybrid and digital graphic environments the broadest choice of software, production products and services for creating and managing high value variable output efficiently and cost effectively.

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