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With the new “Grand Camargue” bottle, Veralia France supplies the largest organic vineyard in France


With the creation of the new IGP Sable de Camargue, the JEANJEAN House (Advini Group) wanted to create a special identity for its “Rosés de Camargue” 2011 vintage that will be marketed beginning this month. The vintage will be sold under the “Pive Gris” brand for the vintners and the “Embruns” brand in the supermarkets, both of which are sourced from organic vineyards.

The new and original 75 cl bottle was named the “Grande Camargue,” which is customized for this new terroir, is the result of the collaboration between JEANJEAN and Verallia France. Introduced in October 2010, it took 16 months to obtain this final result, a bottle with an elegant, slender and feminine shape.