Xeikon will take part in the Label Summit Latin America 2012, being held in Guadalajara, Mexico from 17-18 April, further reinforcing its commitment to the Latin American market. Speaking at the two-day conference, Xeikon will offer attendees the opportunity to learn how to combine the best available anti-counterfeiting techniques with the latest advances in digital printing to deliver effective brand protection solutions to their clients. Visitors will also have the opportunity to meet one-on-one with Xeikon and Jetrix, Xeikon’s local dealer in Mexico, to answer any questions they may have on building integrated brand protection solutions – as well as discussing how Xeikon’s latest advances in digital label solutions can help them meet the growing demand for short-run and fast turn-around times.
Printing and packaging in the front line against counterfeiting
To date the primary role of packaging has been to protect and – when combined with printing – to communicate the brand message. Today, packaging and printing can also be a strong weapon to combat the counterfeiter and protect the brand, andthere are real business opportunities for label printers to be proactive with their clients in suggesting brand protection solutions and to develop unique security applications.
On the first day of the Label Summit conference, Filip Weymans, Director segment Marketing & Business Development, Labels & Packaging at Xeikon, will raise awareness of brand protection during his presentation on “Identifying Security Solutions with Multi-layered Programs”. Attendees to Weyman’s presentation will learn how to combine the best available anti-counterfeiting techniques with the latest advances in digital printing to deliver effective brand protection solutions to their clients.
Committed to the Latin American market
With the graphic arts market in Latin America showing strong growth over recent years, Xeikon has been building a strong local presence dedicated to supporting label printers in the region. Over the last two years, the company has appointed local distributors in Brazil (PTC Graphic Systems), Chile (Davis Graphics), Colombia and Peru (GSI), Argentina (Automación Gráfica) – and Jetrix in Mexico, who will be joining Xeikon at the Summit.
The company has also made a series of internal appointments. A year ago, Patrick Pittoors was appointed as Sales and Channel Manager for Latin America, and Jos Kabouw, based in Santiago, Chile, now leads a team of service engineers located across the region. With expert technical support in place, label printers and convertors have a strong trust in Xeikon, which has been reflected by the growing number of Xeikon 3000 being installed in the region.
See you at Label Summit Latin America 2012
Label Summit Latin America 2012 is a two-day conference and table-top exhibition for the Mexican and the Latin American label and package printing industries. Organized by the Labelexpo Global Series, the event aims to bring label and packaging printers, brand owners, designers and industry suppliers together to discuss the latest trends and technologies. The summit takes place at the Hilton Guadalajara on 17-18 April.