During the last Label Expo Europe held in Brussels in 2011, Edale officially signed up Romexsa (Rotograbado en Mexico) to exclusively cover Mexico.
April 2012 then saw Juan Luis Brunhuber, Director, and Jesus Rueda, Operations Manager of Romexsa participate in the first show as representatives of Edale at the Label Summit Latin America event held in Guadalajara, Mexico.
From left to right: Edale’s Bernhard Grob with Juan Luis Brunhuber and Jesus Rueda from Romexsa
Label Summit organisers have reported record breaking attendance to the show, and this was confirmed with Edale’s Export Sales Director, Bernhard Grob, who went out to support the event.
Grob says “Mexico is a fairly new territory for us, and one where Edale has not really been promoted in the past, but the feedback that we received from prospective customers was very positive. Juan Luis Brunhuber, Director of Romexsa, is very well known in the printing industry and was able to introduce me to a wide variety of different prospects. I am very confident that it will not be long before we make our first Edale sale as a result of the Label Summit”.