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POLAR Presents its New Brand: MOHR

MOHR cutting machines for cutting-on-demand will be shown at drupa 2012

At the drupa trade show, cutting machines of the "MOHR“ brand will be on display for the first time in Hall 8b, Stand A04. This new brand of the POLAR-Mohr group is addressing the Print-on-Demand market with formats up to 46 × 64 cm.

In addition to the MOHR 56 (NEW) cutter, a MOHR 66 (NEW), as well as a MOHR 80 (NEW) with many interesting features will be on display. In addition to the basic version called ECO, we are also offering the NET version (see photo). NET cutting machines are suitable for networking and can be integrated into the workflow.

With this particular range of products, POLAR is seeking a new strategic orientation with the primary aim of meeting the new demands of the booming digital printing market.

J├╝rgen Freier, Director Sales and Services at Adolf Mohr Maschinenfabrik and POLAR-Mohr Maschinenvertriebsgesellschaft, had this to say: “MOHR, with its high quality and efficient machines, is aimed specifically at the worldwide POD market. In accordance with Heidelberger Druck, our partner of many years, we are looking for a second distribution channel to enable us to provide blanket coverage for the growing demand in this segment. Our well-established collaboration with Heidelberger Druck will remain unchanged”.

From May 1st MOHR can be found at