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Shere Print, part of Ultimate Packaging Group, invests in HP Indigo WS6600 Digital Press

HP today announced that the newly established company, Shere Print Limited will install the first HP Indigo WS6600 Digital Press in the UK to equip the business with high-quality digital print capabilities and offer its customers all the advantages of digitally printed flexible packaging, such as cost-effective short-runs and innovative new applications.

Shere Print, based in Lincolnshire, UK, was only founded in December 2011 as a division of the Ultimate Packaging group. The company decided to install the HP Indigo WS6600 Digital Press as the very first printer for the business due to the high productivity, substrate versatility and print quality achievable with the HP Indigo press. The company strongly believes that it is these leading capabilities of the HP press that will help them successfully enter the competitive flexible packaging industry and quickly attract new customers.

"The digital market is still new to us, but our expectations are high. We are aiming to become one of the world leading businesses in the digital packaging industry and I believe that the latest HP technology will support us and help make this a reality," said Chris Tonge, Sales & Marketing Director, Ultimate Packaging.

The new press allows the company to deliver cost-effective short-runs, enabling Shere Print to meet growing demand for smaller, more frequent orders, driven by a need for businesses to reduce inventory costs and waste.

In addition, Shere Print can offer their customers a wider range of products utilising the benefits of HP digital printing, such as personalisation, coding and marking and the exclusive HP Indigo White Ink option, which allows customers to print on a larger variety of specialised substrates, including transparent, metallic and coloured media.

"To meet our objectives for the company, we need to offer innovative products that meet today's marketing trends. The features of the HP Indigo press will not only help us do this, but enable us to do it cost-effectively and with a fast, efficient production line," said Chris Tonge.

With a printing speed of up to 60 metres per minute(1), and a new Enhanced Productivity Mode that increases press throughput by 33 per cent for most colour jobs and by 25 per cent when adding white ink, the HP Indigo WS6600 press pushes the crossover point of digital vs. conventional processes by up to 50 per cent(2) . This increased productivity enables the Print Service Provider (PSP) to be flexible, efficient and profitable as well as deliver time-sensitive jobs with ease. The new optional Inline-Priming-unit  also enables PSPs to print on almost all carton types, which allows customers to choose from a wider range of substrates, increasing production flexibility and lowering media-related costs.

Ultimate Packaging provides design, photography and print solutions using flexographic presses to some of the leading food brands in the UK, but Shere Print has been set up to offer only digital, narrow web packaging solutions. As a group they are now able to offer the customers a wider range of products, in offset and digital print.

"I see big potential in digital solutions for our industry and HP's technology is a leader in the analogue to digital transformation," continued Chris Tonge. "Shere Print is still in the early stages of development, but we are confident it will grow quickly and establish a clear competitive edge with the many production advantages enabled by our digital technology. Our existing customers have already shown great interest and are excited to see the first products printed on the HP Indigo WS6600 Digital Press," he concluded.