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Tarsus Group Expands Labels & Package Printing Product Portfolio

Pack Print Dubai logo International business-to-business media group, Tarsus has expanded its flagship Labels & Package Printing product portfolio with a brand new event Packprint Summit Middle East. Complementing the award-winning Labelexpo Global Series of exhibitions and conferences and Labels & Labeling Magazine, it is set to take place at the Al Bustan Rotana in Dubai between 6-7 November 2012.

Focusing entirely on the package printing industry, Packprint Summit Middle East is sponsored by Kodak and supported by Package Print Worldwide magazine. Aimed at brand owners and package printers/converters, the Summit comprises a two-day conference program and table-top exhibition and is designed to deliver an educational and practical platform for delegates to learn about current trends and technologies, as well as provide a valuable networking opportunity.

The design and printing of flexible packaging, cartons, pouches, sachets, blister packs, wrappers, labels, sleeves, bags and sacks are amongst some of the fastest growing and dynamic sectors of the printing industry. Innovative, creative, technically demanding and environmentally aware, package printing is a global business and a complex one through its use of presses, materials and print finishes.

Roger Pellow, Labels & Package Printing division managing director said: “Despite worries about the current economic climate, the package printing/product decoration industry is booming. More and more converters are wisely seeing the opportunity to grow in this fast changing part of printing with short runs increasing and demand for more variations and versions ever intensifying. For instance, the print market in the Middle East and North Africa is growing at a phenomenal rate and alone has an estimated growth of 42% to $11bn by 2015. With such innovation and healthy growth in the global marketplace, it is important that we open this sector up to new audiences to demonstrate and share ways they can drive costs down, increase profitability and add value to their customers.”

Komal Sharma, MD and VP sales for Kodak MEAF & Turkey region commented: “Kodak is pleased to be the Gold Sponsor of this inaugural summit dedicated to the Middle East packaging industry. Packaging is one of the core areas of expertise at Kodak. Kodak solutions can help brand owners and retailers with stunning high shelf impact packaging while preserving brand equity, security and driving efficiency from design through print production. Our new ground breaking Flexcel NX and Flexcel Direct System are industry leading solutions and are being appreciated in the packaging industry for their process and cost control efficiency, high quality flexo printing capability and superior quality."
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