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X-Rite to Demonstrate New Technology at Drupa 2012 that Makes Color Measurements Quick and Easy for the Digital Supply Chain

X-Rite, Incorporated (NASDAQ:XRIT) will demonstrate a new technology at drupa 2012 that makes color measurements quick and easy for personnel in the print, publishing and converting industries.

X-Rite representatives will demonstrate how its new solution simplifies workflow with split-second measurement times and improved accuracy and solves the industry-wide problem of matching colors on papers treated with Optical Brightening Agents (OBAs).  The instrument is the first spectrophotometer in the industry to support all the M Standards inclusive of the complete M1, offering customers a means to measure true daylight conditions.

"With paper costs representing up to 30 percent of most jobs, this new device and its ability to provide the correct spectral information reduces time to color and paper waste for set up," said Dean Baxendale, president and CEO of J. F Moore Communications in Toronto.



In addition to using advanced measurement technology, the new platform is easy to learn, thanks to the intuitive software and touch screen controls. This is the first solution to connect the supply chain to the PantoneLIVE™ ecosystem, providing a means to meet brand owners’ color specifications. The platform features embedded X-Rite Graphic Arts Standard (XRGA) that greatly simplifies data agreement with other instruments and the CxF standard for easy data exchange.

"This is the simplest device to guarantee color integrity for brands across all of our print and output platforms," said Warren Werbitt, CEO of Pazazz in Montreal. J.F. Moore and Pazazz are the first two customers in North America to order the new solution.



Attendees of the drupa 2012 show from May 3 -16 in Düsseldorf, Germany can view demonstrations and obtain information on the new platform at X-Rite Pantone's stand D23 in Hall 5 of the Düsseldorf Trade Fair Center. 

About X-Rite
X-Rite, Incorporated (NASDAQ:XRIT) is the global leader in color science and technology. The company, which now includes color industry leader Pantone LLC, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite's expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit

About Pazazz

Founded in 1992, Pazazz specializes in UV and conventional offset printing up to 56”, digital printing, flexo and digital labels, packaging, wide format and mobile solutions. Pazazz is a certified G7 Master Printer. The company participates fully and responsibly in sustainability initiatives and are FSC, PEFC and SFI certified. To learn more about Pazazz, please visit

About J. F. Moore Communications

J.F. Moore is a marketing print services provider engaged in the delivery of print and digital media services through an integrated production platform. With powerful marketing, design and print service solutions, digital imaging, color management and pre-media capabilities, J.F. Moore provides complete brand stewardship through a seamless integration of clients strategic, creative and communications through various production platforms. J.F. Moore is a member of the International Print Network. To learn more about J.F. Moore, please visit