Van Pur S.A. launches CorteS tequila and mojito flavoured beers on no-label-look PS labels by CCL Label

Friday, June 22, 2012

Premium decoration with CCL’s PS labels is the cost-saving alternative to direct printed bottles. The benefits of being fully flexible in developing great shelf appeal and visual improvement is self-evident. PS Labels deliver economic and design advantages and demonstrate simply the best contemporary labeling technology.


A wide range of material substrates and technologies enhanced with CCL´s printing capabilities offer an outstanding range of choice and flexibility throughout product developments and final visual appearance on the POS.


The Van Pur marketing team decided to develop an innovative premium decoration together with CCL Label. After installing a pressure sensitive labeling machine in Rakszawa (Poland) Pressure Sensitive Labels from CCL Label replaced the direct printed, cost intensive bottles. The new PS Labels upgrade the brand image of CorteS Mojito and CorteS Tequila due to a contemporary and sophisticated look which will attract new consumers.


The labels are printed in rotogravure printing technology at CCL Label Meerane based in Germany. The plant in Meerane is a world class pressure sensitive label production facility with cutting edge gravure printing capabilities.
Beer mixes and flavoured beers have enjoyed significant growth rates in many countries over the past few years, pumping new life into the beer market. Varied taste profiles and unique market positioning offer Van Pur the opportunity to appeal to new consumer groups and win them over with their brands CorteS mojito and tequila with ultra-transparent PS labels. The attractive no-label-look labels give the CorteS brand a premium image and convey the message of being an exceptionally refreshing beer with the surprising taste of mojito and tequila. Just try it and have fun!

 

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CorteS tequila is an exceptionally refreshing beer with the flavour of sunny tequila, an intriguing aroma and golden colour. The combination of delicate sweetness, the bitterness of beer and a clear note of the Mexican drink make a chilled CorteS perfect for quenching the thirst on a hot day

 

 

 

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CorteS mojito is based on one of the best known and most appreciated drinks in the world. The cooling lime and fresh mint are the perfect match for the bitter taste of beer. CorteS mojito satisfies even the most discriminating tastes of beer enthusiasts, especially those seeking new and surprising sensations.

 

 

 

 

 

Source: www.cclbeverages.com

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