Skip to main content


New from specialist publishing and market research company AWA Alexander Watson Associates is ‘Label Markets Africa & Middle East Market Study & Sourcebook 2012’. The report is the company’s first-ever analysis of these markets, and it offers an in-depth assessment of the opportunities and challenges across all the major labeling technologies – pressure-sensitive, wet glue, sleeving, and in-mold.

The world after BRIC

With the BRIC countries well on the way to becoming developed, stable economies, the countries which will succeed them as emerging domestic and foreign investment markets are now a timely focus. Seven out of the top ten fastest-growing economies, 2011-2015, according to the International Monetary Fund, are in Africa; and this new study evaluates the continent and its Middle East neighbours in the context of the global label market, profiling the regional value chain, active geographical and demographic market segments, and the relative importance today and tomorrow of the major product identification and decoration technologies. It also discusses macro economic demand influences and market drivers, raw material pricing, and environmental issues. The report concludes with a directory of companies serving the market – paper and film material suppliers; equipment manufacturers; pressure-sensitive laminators; suppliers of inks and adhesives; and printers.


                    ame market shares by labelling technology                                   AME label bolumes by region

Complementing AWA Alexander Watson Associates’ other in-depth studies of labeling markets, ‘Label Markets Africa & Middle East Market Study & Sourcebook 2012’ is available to order now via the website,, where full details are also available.