PAG Increases Revenue Opportunities by Adding the Long Sheet Option to the KODAK NEXPRESS Digital Production Color Press

Wednesday, July 11, 2012

Belgian print house, PAG, has broadened its production capabilities with the addition of the long sheet option to its KODAK NEXPRESS 2500 Digital Production Color Press. The decision immediately began reaping rewards for PAG, as the expansion of press options and production capabilities enabled the company to complete a customer order for a personalised advertising campaign featuring A4-sized triptychs.

Brussels-based PAG supplies prepress work, as well as offset and digital printing, for POS advertising, commercial printing and large formats. Its customer base includes large advertising agencies and creative studios, as well as major institutional buyers in the telecommunications, banking and insurance sectors. The 30-strong company generates sales of 7.3 million euros.

Satisfying customers and broadening the product range

At the start of the year, Bruno Vanderschelde, CEO of PAG, received an order from a customer that wanted to use A4-sized triptychs in an ad campaign: “It was an easy decision to install the long sheet option. It enabled us to print A4-sized personalised tri-fold brochures, and replace the A5 size.”

 

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“We wouldn’t have been able to fulfil this order without the long sheet option. The customer is very satisfied, as the A4 size substantially increases the amount of advertising space. He can now include far more information in his mailshot and increase the impact of his personalised ad campaign.”

The long sheet option on the KODAK NEXPRESS Press increases the printable area by 27%, as it permits a sheet length of 661mm. A sheet length of this size offers many benefits, such as reduced waste, increased productivity, and the ability to run new apps like A4-sized triptychs, six-page brochures, posters, large-sized book jackets, as well as a vast range of labels.

Maintaining margins while printing high quality

PAG is keen to strengthen its digital division: “Currently, 70% of our printing is offset and 30% digital,” adds Vanderschelde. “But with offset prices plunging, we anticipate that this ratio will even out to 50/50 within the next two years.”

“Margins in digital are more comfortable. Using digital technology to print these brochures in tri-fold allows us to increase our market share, giving us a little more breathing space.”

Vanderschelde is quick to point out that the company’s increasing digital workload won’t mean compromising quality: “When you examine the output, it’s consistent with offset.”

A promising future with Kodak

PAG is fast realizing its objectives using KODAK Technology: printing original documents to a high standard, in short runs, within ultra-tight deadlines, at competitive prices.

Vanderschelde is keen to explore how investing in the latest Kodak innovations can help the company continue to grow: “One of the cornerstones of our success has been investing in cutting-edge technology. We’ve been very impressed with Kodak's Stream Inkjet Technology – we believe it marks a turning point in digital printing.”

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