WS Packaging Group Expands Product Portfolio To Include Flexible Packaging Flexible packaging line provides “go-to-market” strategy for brand owners
WS Packaging Group, Inc. has added flexible packaging to its broad portfolio of packaging products.
From easy-to-convert paper-faced pouching materials for dry foods and powdered ingredients such as soup or drink mixes, to film-faced pouching products with optimal barrier and sealability characteristics for snacks, coffee, wipes, lotions, liquids, pet food, among others, the new flexible packaging line offers a wide range of products for a variety of markets and end-use applications. In addition, the flexible packaging line offers paper- and film-faced lidding for dry, powdered and liquid applications.
“Flexible packaging allows us to further leverage packaging as a primary point of differentiation for our customers’ brands, and to accomplish such with speed and versatility,” said Mark Moorhead, director of marketing for WS Packaging. “Brand managers can use flexible packaging to revitalize their product image with longer shelf life, better taste, product safety, convenience and portability. These materials enable our customers to leverage speed-to-market strategies tied to line extensions, allowing them to stay ahead of their competition.”
According to the Flexible Packaging Association, flexible packaging is the second largest packaging segment in the U.S., garnering 19 percent of the packaging market.
The wide range of available substrates will enable WS Packaging to build customized flexible packaging constructions for its customers. For example, sub-surface printable base stocks and clear laminating films are key components that can be easily mixed and matched to meet varying needs. Base stocks provide barrier and sealant layers with the ability to protect the print using polyester or oriented polypropylene films.
“Innovative package design is increasingly influencing consumers when it comes to in-store purchasing decisions,” Moorhead said. “Flexible packaging delivers the convenience needed by today’s grab-n-go lifestyles. Coupled with a broad range of materials and converting properties, flexible packaging creates the recognition brand owners and consumers trust.”
For a complete listing of flexible packaging materials available through WS Packaging, visit www.wspackaging.com/flexible.
WS Packaging Group, Inc., with more than 45 years of experience, is one of the largest printing and label converting operations in North America. It operates 20 manufacturing facilities and produces high-quality packaging products. Its customers range in size from small businesses to large, high-volume manufacturers and consumer product goods companies doing business locally, nationally, and in marketplaces worldwide. WS Packaging Group is majority owned by J.W. Childs Associates, L.P. (JWC), a private equity firm based in Boston, Mass., investing in middle-market growth companies. Since 1995, JWC has invested in over 40 companies, with a transaction value of more than $12 billion.