Xeikon shows power of digital print in multichannel campaigns at Cross Media 2012

Tuesday, August 14, 2012

Xeikon was one of the first companies to understand the power of digital print in multichannel communication. It therefore fully endorses the initiative to do a true Cross Media event bringing together leading players from all disciplines involved in this field. Xeikon aims at providing insight on how digitally printed messages today are being increasingly treated as VIP media ideally suited to support high quality & relevant messages. As a matter of fact, a personalized, high quality printed piece meets all the new communication requirements: it provides only relevant messaging for a segmented audience, and impresses with highest print quality.

Strong growth in cross-media applications

Printers are looking to create more value which is a challenge given today’s multitude of available media besides paper.

“Xeikon sees strong growth in cross-media applications”, says Business Development Manager Danny Mertens.  “They range from simple web-to-print solutions to integrated campaigns using a mix of media and often very sensitive and complex data. Cross-media campaigns typically require complex solutions, so education and information sharing are very important.  Forums where all the pieces of the puzzle come together are rare, so we see great value in events such as Cross Media 2012.”

Marketers see paper more as a VIP medium as it quickly attracts the consumer’s private attention.

Show the strength of personalized multichannel campaigns
Visitors to the Xeikon booth (# 13) will get a better understanding of how to produce the customized and personalized fashion magazine MODO, an excellent example of adding value to a campaign by using paper as a medium. Based on loyalty data of the consumer, the MODO magazine is fully customized and therefore 100% relevant. Through the implementation of business rules, the customer is guided to information and offerings to his likes resulting in more buying behavior. Visitors can take away copies of the MODO fashion magazine together with a white paper on ‘the Making of MODO’.  The paper describes the production process from start to finish, including the need for close collaboration between all players in the production chain.

The Xeikon Aura Partner Network for smooth project integration
The Xeikon Aura partners, an international network of leading manufacturers of specific technologies, closely cooperate with Xeikon to integrate all the necessary components of multichannel projects.
By using the strengths of this network, Xeikon customers can obtain integrated solutions more efficiently: open choice of proven partners, shorter learning curves, and combination of expertise.

Digital printing for higher response, lower cost, less waste
With cost control, higher response and waste reduction in mind, an increasing number of brand owners and print buyers are implementing digital printing solutions. Xeikon solutions allow them to communicate with their target customers and prospects in a very cost effective manner, with only relevant and highly personalized messaging. The printed pieces are of a very high quality, thoroughly personalized and offer additional interactivity through the use of pURL’s, QR-codes and/or augmented reality. Customers who have integrated Xeikon solutions in their production workflow have witnessed response rates up to ten times higher than standard marketing campaigns.

Xeikon invites you to attend a panel discussion on Monday, September 3 at 10.30 AM during the Cross Media event where the following topics will be discussed:

- Is cross media the right route to go for print companies to grow their business?

- How should printers position themselves for success?

We encourage you to visit Xeikon at booth # 13, to collect your information set on the MODO personalized printing application and to find out which UK companies are using Xeikon’s technology to drive print in multichannel campaigns.

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