Breezer is using an outstanding design to maximise on-shelf appeal and ensure increased attraction at the POS

To boost its sales during the summer by 20%, Breezer, which controls a 60% market share among premium ready-to-drink alcoholic brands, introduced a limited edition range with colourful Shrink Sleeves by CCL Label.

CCL Label Bangkok printed the stylish limited edition full body sleeves for the new Breezer range.
Bacardi Thailand chose the shrink sleeve specialist CCL as a partner, because the distortion in the neck area was critical and the artwork at the overlapped seam needed to match exactly.

The eye-catchingly designed sleeves are rotogravure printed with 9 colours on 45 mµ PET. Our gravure printing offers high speed output and the best cost performance with high resolution printing.

The pre-mixes of Bacardi rum with fruit juices are available in the following flavours: strawberry, orange, lime, tropical pineapple, lemon, mixed berry.

Source: http://www.cclbeverage.com