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New Avery Dennison Adhesive Uncorks Pressure-Sensitive Labeling for Sparkling Wine and Champagne Bottles

Avery Dennison Corporation today introduced Z3338, an advanced emulsion adhesive that enables sparkling wine and champagne brand owners to utilize pressure-sensitive labeling materials for the first time on surfaces with heavy condensation.

Z3338 is designed to provide unmatched in-line, wet-applied label positioning that will improve operational efficiencies, including reduced line down-time and less product obsolescence, when using pressure-sensitive labeling materials in hot and humid environments.

“With Z3338, narrow-web converters can provide sparkling wine and champagne brand owners with an adhesive that maintains packaging integrity throughout the value chain, even in the most difficult conditions,” said Yaron Zimmerman, product manager - Specialty & Application Products, Avery Dennison Label and Packaging Materials. “Moreover, pressure-sensitive labeling, enabled by Z3338, opens up a new palette of choices for distinctive label design – elements of shelf appeal that are critical for success in this dynamic segment.”

Avery Dennison representatives will be available to demonstrate Z3338 and its benefits at the Avery Dennison Booth #119 in the Labelexpo Americas exhibition hall.

Sparkling wine and champagne bottles are typically labeled in uncontrolled temperature environments. When near freezing liquids (33-38° F) are poured into bottles, a heavy layer of condensation is produced. This condensation makes it difficult for labels to bond and impacts the label’s ability to adhere to the bottle.

Z3338 addresses the most common problems that brand owners encounter when using either glue applied or pressure sensitive labels on surfaces with heavy condensation by providing adhesive effectiveness and consistent label positioning.

“The glue-applied process, commonly used today for champagne and sparkling wine label applications, limits the label shapes and printing techniques that can be used,” Zimmerman said. “Pressure-sensitive labels gives brand owners the flexibility to utilize additional design elements that enhance the eye appeal of their products.”

Z3338 also helps prevent ice bucket and cold box labels from moving on the bottle. These features maintain packaging integrity throughout the value chain.

Z3338 is currently featured on five Avery Dennison product specifications coupled with the following facestocks: 60# Uncoated Litho WS WLD, MaxFlex Bright Silver, 70# Royal White, Sparkling Asti and 60# Cast Gloss. Currently available in North America only, Z3338 will be distributed in additional regions in the upcoming months.


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