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Perfect automated workflow for short-run label production demonstrated at Labelexpo Americas

Xeikon, an innovator in digital color printing technology, and Hybrid Software, specializing in software solutions for Order Lifecycle Management (OLM) in the graphic arts industry, and an Aura partner for Xeikon, announced today that they will demonstrate at Labelexpo Americas a Web2Label Production set-up created to fulfill an ever increasing market need to produce short run labels.

The demonstration will take place at Xeikon booth #6135, Hall F, at the Donald E. Stephens Convention Center in Chicago.

Setting up a well-chosen workflow enables label converters to automate and create a true Web2Label Production environment. This way they have the perfect answer for the demand to deliver high quality labels for the short runs of a limited number of products at an affordable price. The workflow is automated, with no need of human interaction to create the job or print run. Automation reduces the overhead costs, avoids human errors and minimizes the job turnaround time. The digital press’ up time can be maximized which increases the overall productivity.

End-customers can place orders for various labels via the Internet, through Hybrid's Frontdesk OLM portal. After preflighting the incoming jobs, Hybrid’s Facelift application groups the uploaded and approved labels according to size and substrate and sends JDF files without user intervention to the Xeikon X-800 digital front end. Jobs can be monitored during the complete production cycle. Visitors will see how the Xeikon X-800 drives a Xeikon 3300 digital press.

“Xeikon has long been a believer in the need for integrated solutions, and helping to deliver our customers end-to-end solutions that help growing their business,” said Jeroen Van Bauwel, Xeikon’s director of product management. “The partnership with Hybrid Software couldn’t be better illustrated than with this application; a solution that fulfills the needs of a changing market’s requirements.”

Filip Carrein, Technical Director Hybrid Software adds: “By integrating the Hybrid Software Order Lifecycle Management System to the Xeikon output devices, we can streamline the administration, follow-up and order management for label production through the Xeikon 3000 Series. Label convertors face more and more short run jobs due to an escalation in SKU’s because of strongly increased versioning. They simply have to minimize their overhead cost, so they need highly automated workflows.”


Hybrid Software was formed in 2007 as Hybrid Integration in Pennsylvania, North America. During 2011 the company created a subsidiary - Hybrid Software NV - in Kortrijk, Belgium, with responsibility for sales throughout Europe and Latin America. At this point the USA operation changed its name to Hybrid Software. There are offices in India and Germany and distributors throughout many countries. Its Order Lifecycle Management concept treats integration as a product, turning on its head conventional thinking about how to integrate hardware, software and workflows. Hybrid’s Order Lifecycle Management is designed for use in all areas of print, from commercial offset and digital to packaging, labels, inkjet and the screen/sign markets.

Xeikon NV (XEI: AEX) is an innovator in digital printing technology. The company designs, develops and delivers web-fed digital color presses for labels and packaging applications, document printing, as well as commercial printing. These presses utilize LED-array-based dry toner electrophotography, open workflow software and application-specific toners.

As an OEM supplier, Xeikon designs and produces plate makers for newspaper offset printing applications. Xeikon also manufactures basysPrint computer-to-plate (CtP) solutions for the commercial printing market. These proven CtP systems combine the latest exposure techniques with cost-efficient UV plate technology, high imaging quality and flexibility.

For the flexographic market, Xeikon offers digital platemaking systems under the ThermoFlexX brand name.

ThermoFlexX systems provide high resolution plate exposure including screening, color management, as well as workflow management.
All the Xeikon solutions are designed with the overarching principles of profitability, quality, flexibility and sustainability in mind. With these guiding principles and a deep, intimate knowledge of its customers, Xeikon continues to be one of the industry's leading innovators of products and solutions.

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