AVERY DENNISON LABEL AND PACKAGING MATERIALS LAUNCHES NEW WEBSITE TO SHOWCASE INNOVATION AND INDUSTRY LEADERSHIP

The Label and Packaging Materials division of Avery Dennison Corporation (NYSE:AVY) today launched a new website for its North American region (www.label.averydennison.com). The easy-to-navigate site features film and paper product data and educational materials related to pressure-sensitive label converting and application, including white papers, case studies, videos, and in-depth information on the latest innovations.

“We are focused on improving access to pressure-sensitive label information for our customers, brand owners and designers,” said Schryse Williams, Vice President of Marketing for Label and Packaging Materials North America. “The site is built on a foundation of information to help our customers grow their business, improve their operational efficiency and target new business with our innovations.”

Label.AveryDennison.com delivers quick access to product information and customer tools to help improve operations, including video tutorials, reference materials and measurement tools, including roll length and roll diameter calculators.
In the coming months, the site will also feature a comprehensive product selection tool, which will give easy access to product-level data sheets and spec information using application and attribute data.

“One of the exciting features of the site is that it provides a streamlined channel of communication from converters, brand owners and designers to our digital team,” Williams said. “This feedback will help us deliver more of the content visitors need to improve their business.”
While the initial launch of label.averydennison.com covers products, services and innovations exclusive to North America, additional information for the European, Asian and South American regions will be added in the coming months.

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 30,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Pasadena, California, the company reported sales from continuing operations of $6 billion in 2011. Learn more at www.averydennison.com.