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With about 143 million consumers, Russia is one of the world's largest markets, as well as one of the most strategic in the food and beverage industry, especially for vodka.

This beverage has a very special meaning in Russia, as it is part of the past and present culture of one of the largest countries in the world, whose use is considered a true tradition for every Russian family. Supermarkets and grocery stores have entire rows of shelves packed with bottles of vodka featuring the strangest shapes and simple or extravagant labels, depending on where they come from.




In recent years, packaging has gradually become essential for the presentation of the product and several Russian and international companies are significantly investing in modern, flexible technological systems and new materials in order to meet the increasingly demanding requirements of the market.


From 29th January to 1st February, the Trade Fair area of the Zao Expocentre Krasnaya Presnya in Moscow will host the 21st edition of UPAKOVKA, the largest Packaging trade fair in Russia, where the best machinery manufacturers of the world will present their state of the art products. The focus of this edition will be on packaging materials and technology as well as labelling and product identification.


P.E. LABELLERS will take part to the exhibition together with their local agent, Italservice, at stand 22 C37, showcasing a vodka bottle self-adhesive labelling machine. The machine is equipped with 4 adhesive stations, optical centring and drive integrated servo-motors. Italservice also provides Technical Assistance for P.E. LABELLERS labelling machines in Russia as well as in former Union Soviet countries.