Edale look forward to welcoming visitors to their booth at the forthcoming Gulf Print & Pack show, held at Dubai World Trade Center between 8-11 April 2013. The event is the first of this series that UK-based Edale have participated in, but is gearing up to be an important addition in the company’s event calendar due to the rapid growth territory that the Middle East proposes.
Edale’s main objective for exhibiting is to continue building on the companies key brand messages and demonstrating their extensive knowledge and experience of their machines for the production of labels, packaging – including folding cartons, and single pass telecom recharge card production.
Edale have been keenly following a number of studies and research into emerging worldwide markets and the Middle East is a territory of much interest. Bernhard Grob, Export Sales Director says “Edale’s range of flexo presses and converting equipment have been welcomed in the Middle East; I visited existing and potential customers in the region on a number of occasions in 2012, and look forward to re-meeting these people and welcoming new customers to our stand at the Gulf Print and Pack show”
With a number of recent machine installations in the area, Edale are keen to build on this momentum and increase the awareness of their product offerings within UAE and the surrounding areas. Grob continues “Flexo is favoured for its reliability – digital does not stand up against the other conventional methods, which is where Edale’s FL-3 printing press comes into its own; Edale’s offering is digital performance by a technology you trust”.
Edale’s Managing Director James Boughton says “At this stage the Middle East is still a relatively small market for Edale, however we do not measure in terms of market share but in customer satisfaction, and we have many customers in Middle Eastern countries that have been working alongside Edale for a number of years, and are relationships in which we continue to grow together”.
Although Edale have taken the decision not to exhibit with a press, there will be a wealth of information on the full Edale product range available to take away from the stand, as well as a wide range of product samples. For people interested in seeing the machines in more depth, this can be arranged at existing customer’s factory in and around the Middle East, or at the Edale Showroom in the UK.
More at: www.edale.com
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