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Lotus Labels Invests in Xeikon 3300 to Grow Custom Label Business

Xeikon NV has announced that Lotus Labels, a California-based printer of custom-made labels and tags, has installed a Xeikon 3300 digital color press to open up new business opportunities in the production of self-adhesive labels.

Primarily a company based on flexographic technology, Lotus Labels chose Xeikon after trying two other specialty digital label printers, neither of which met the company’s productivity and variable data requirements. In addition, Lotus Labels will no longer have to outsource their digital label production jobs. The Xeikon 3300 will allow Lotus Labels to more competitively pursue new business opportunities where prospective customers are ordering multiple labels consisting of smaller quantities, which are cost-prohibitive to print using flexographic technology.

“We felt that in order to be competitive, we really need to invest in a powerful digital press that’s our own, and that would give us flexibility to move some of our flexo jobs to the digital press, giving our customers a faster turnaround,” said Tracie Wu, vice president of Lotus Labels. “We have been very impressed with the quality, color consistency, and the responsiveness of Xeikon’s tech support team.”

Wu added that Xeikon’s X-800 digital front end is very powerful, and the process of RIPing files saves the team significant time.

The Xeikon 3300 is Xeikon’s primary narrow web-fed press designed for labels and packaging applications. It can print on scalable widths ranging from 7.9 inches to 13 inches, and has virtually no restrictions on the length of the printed label. It can handle labels of variable formats and sizes printed on the same run, and print on a wide range of substrates without pre-treatment.

“Converters like Lotus Labels recognize that to be competitive, they need to accommodate customers’ demands for shorter turnaround times and smaller run quantities, with more variations,” said Michael V. Ring, president of Xeikon America, Inc. “With the Xeikon 3300 on its production floor, Lotus Labels can be assured that no job is too complex or requires a turnaround that the company can’t handle.”


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