duomedia, a leading pan-European agency specializing in public relations and marketing communications for graphic arts, industrial, and technology markets, has signed a partnership with RadTech Europe. RadTech Europe is the association that promotes the development, use and benefits of UV/EB curing technology for inks, coatings and adhesives for a wide variety of industrial segments.
Lutt Willems from duomedia comments: “Working with associations is a very rewarding 'mission'. Beyond networking, associations face new challenges to stay abreast of the latest communication technologies, recruit and retain members, and facilitate access to relevant industry knowledge.
“We are pleased that RadTech Europe chose to partner with duomedia to achieve these objectives, and deliver an integrated PR and communication program in close collaboration with Lejeune Association Management, The Netherlands.”
David Helsby, President of RadTech Europe, says: "UV and EB curing technology and application development are on the rise, and offer significant advantages over conventional systems in numerous areas.
“Further investment in a comprehensive communication/PR program is the logical next step in professionalizing our association and interaction with members, the trade press and related stakeholders.
“RadTech Europe will also be celebrating its 25th jubilee this year. This is the right time to communicate about the future of a 40-year 'young' technology more often, and ensure the industry is fully aware of the many benefits it has to offer.”
RadTech Europe (RTE), founded in 1988 in Basel (Switzerland) and headquartered in The Hague (The Netherlands), is the European industry association that promotes the development, use and benefits of UV/EB curing technology for inks, coatings and adhesives. And this for a wide variety of industrial segments, such as coatings, printing and packaging, electronics and an array of new emerging applications. RTE membership provides access to a collaborative platform, for knowledge transfer at educational, and networking events and achieves effective representation as a body in public affairs initiatives. www.radtech-europe.com.
Founded in 1999, duomedia’s mission is to create visibility, awareness and market share for its clients through a cross-media multichannel approach. We want to achieve this by engaging people across industries, cultures and technologies through strategic, creative, channel and event services. These include strategic consulting, media training, newsroom and media relations, media campaigns, social media, testimonials, newsletters, localization, and press/trade events. The agency’s main office is located in Brussels (Belgium), and supported by regional teams in Munich, Frankfurt, Milan, London, Paris, Barcelona and a U.S. partner in Boston.